IMPROVING PRODUCT QUALITY UNDER THE APPLICATION OF LEAN ACCOUNTING TOOLS WITHIN THE BEHAVIORAL APPROACH

The current research aims to study the importance of applying lean accounting technology with its important tools such as (value stream, points box, continuous improvement) and pointing role correct behaviors by decision maker that helps in making right improving quality product reflection on reducing cost Reducing waste wasting resources, meeting customer requirements, trying apply it one factories Southern Cement Company represented Kufa Factory, sample research, achieve this goal, was adopted application laboratory data obtained result coexistence field Take a look at records for sample. researchers reached several conclusions, most which is Factory far from concept accounting, including what reflects product, holds multiple meanings, addition not paying enough attention satisfaction Which constituents newly targeted, because has become starting point business economic units basis their survival market. Also, taking into consideration behavior decision-maker, may be harmony organization reflected weak decisions affect accounting.Keywords: Product Quality, Lean Accounting Tools, Behavioral ApproachJEL Classifications: M41, L15, M11DOI: https://doi.org/10.32479/ijefi.10975